There is a new contender in the increasingly crowded “smart pedometer” field. This one is called Striiv. Unlike the clip-on FitBit Ultra or the Jawbone UP Band for your wrist, the Striiv looks more a key chain.
A key differentiator (no pun intended) is the big color display. The FitBit Ultra has a nice display, but it’s one color. And the UP Band has no display. Why is the display important? Since the point of a smart pedometer like this is to get you to change your behavior (such as walking more) the display is key because it gives you instant feedback. Which makes you look at it more often. Which might lead to more activity.
On the downside, the key chain form factor might be less convenient than the click-and-go FitBit Ultra or the Jawbone UP Band (which can be worn like a watch that you never take off). Look for a full review and head-to-head comparison soon.